Since 1975, Seafolly has become epientrant to the Australian beach lifestyle and quickly became one of the most famous bathing and beach brands worldwide. Inspired by endless summer days, the Seafolly collection of swimwear, blankets, glasses and accessories diffuses the warmth of the Australian beach lifestyle. Soak in lightly filled days with prints and colors that lighten the skin. Light up in the new Seafolly swimsuit for summer lunch or beat the heat in our active pieces. It's time to lie in the sun. It's time to shine in Seafolly. Seafolly is proud to be a member of the Ethical Trading Initiative (ETI).